You can apply a single Segment to a Custom Funnel. Use the Date Range controls in the report to look at different dates. Funnel date rangeĬustom funnels are retroactive, meaning you apply them to data that's already been collected and processed. The graph can tell you at a glance if a particular stage is underperforming and needs further investigation. The Custom Funnel graph depicts each stage in the funnel and shows the numbers of users who completed the stage and moved on, as well as those who did not complete each stage and dropped out. is followed by drop-down menu that will appear at the bottom of each stage in the funnel. You can then select behavior you want using the. If you want to customize each stage, select this option. The options above apply to the funnel as a whole. Let me decide individually for every stage.Even though they later visited Page B, the detour to Page X is counted as a drop-off from Page A. With the Immediately after a stage option selected, a user who visited Page A, then Page X, then Page B would be counted as completing only the first stage of the funnel. You have defined a Custom Funnel consisting of 2 stages: Page A and Page B. Rules can be inclusive or exclusive, and the values you provide can be matched exactly or you can use a regular expression. You can use any dimension available in Analytics, including custom dimensions and custom variables. Use the dimension drop-down menu to select the dimensions you want to use to define the stage. You can define up to 5 stages per Custom Funnel, and each stage can have up to 5 rules. You can restrict a Custom Funnel to be session-scoped by selecting All stages must occur within a session.įunnel Rules: Rules determine the success criteria of a stage. That is, the stages in that funnel will look at user behavior that spans sessions, if possible. Custom Funnels configuration optionsĪnalysis Type: By default, Custom Funnels are user-scoped. Read Create and manage Custom Reports for general instructions on creating, editing, and sharing custom reports. Click Customization > +New Custom Report.Re-engaging with users who did not complete a task by creating a Remarketing Audience targeted to that Segment of users.Ĭustom Funnels are available for 360 properties only.Ĭustom Funnels appear as a tab in a custom report.
Use those reports to perform further analysis and gain understanding of what drove the success or failure of that stage. Creating a Segment of users who completed or did not complete a particular stage of the funnel and then applying that Segment in other reports.Custom Funnels can help you focus on improving those numbers. You can immediately see which stages of the funnel had the best or worst performance in terms of the number of users or sessions completing the overall task. You can use any dimension in Analytics in a Custom Funnel rule.Ĭustom Funnels display a graph of the number of users who completed, and who did not complete, each of the defined stages. A Custom Funnel consists of one or more "stages." Each stage is defined using dimension-based rules, which let you specify whether the stage should include or exclude hits matching a particular value. Custom Funnels appear as a tab in a Custom Report.